Daily beer project

Miller High Life

Posted in Macrobrews by dailybeerproject on March 18, 2010

I’ve tried Coors. I’ve tried PBR. I’ve tried Budweiser. Figured I may as well round out the big macrobrews by sampling Miller.

If you pay attention to the advertising, Miller is positioning itself as a working man’s beer. The High Life man enters high-end establishments, removes the Miller, and redistributes it to places where working men and women go to drink it. Not that the high-end establishments tend to serve Miller, but you get the point.

The packaging of Miller also reflects the bang for the buck mentality. At the convenience store, where all the other macrobrews are sold in 24 ounce cans for about $2, Miller sells a 32 ounce can for that price.

Honestly, 32 ounces of Miller is too much. I’ll admit that I enjoy cheap macrobrews when thirst quenching ability is prioritized over taste, but life is too short to drink beer I don’t enjoy. PBR and Budweiser both taste better. Miller is nice if you want a 30 pack for $16.99, but I don’t. I don’t want a 30 pack of anything. Rating: not awesome.

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